Roger Federer is one of the greatest tennis players who’s ever stepped on a court, and as such, he was an easy choice to help represent Grand Slam Tennis, EA Sports’ Wii-based title that uses the new Motion Plus peripheral for enhanced realism on the Nintendo Wii. (For those who don’t follow tennis closely, he’s the fellow pictured on the left on the box cover.) But Federer gave EA an extra boost as the game shipped to stores by winning the elusive French Open on Sunday; the clay-court tournament had been the only Grand Slam event he had never won, and by finally doing so, he tied Pete Sampras (who’s also a character in the game) for the most career majors - 14 - in history.

However, Sampras never won the French, and by winning at Roland Garros, Federer became only the second man in history (after Andre Agassi) to win the “career” Grand Slam on three different surfaces (clay, grass and hard-court); staking a legitimate claim to being considered the greatest male tennis player in history.

If you’re EA Sports, having your cover athlete make such monumental news right as your game is shipping has to be some sort of public relations nirvana; like hitting the “00″ on the roulette wheel with a pile of house money stacked upon the felt.

So how lucky are you if it happens twice - and on the same day?

An ocean away from metro Paris, in Dublin, Ohio, golfer Tiger Woods - also a fellow who could stake a claim to the “greatest of all-time”, came back from four strokes down in the final round to win the Memorial, with the legendary Jack Nicklaus, perhaps Woods’ only historical rival, in the audience. Woods’ win, further proof that he’s recovered from serious knee surgery, makes him the prohibitive favorite to win the U.S. Open in two weeks.

Guess what other EA Sports game just shipped to stores?

Tiger Woods PGA Tour 10, the latest in a long line of successful golf games, will arrive on store shelves any moment now for virtually every platform imaginable, just as Woods appears to be gaining steam and preparing to dominate his sport yet again. Even Nicklaus himself said as much after Woods’ victory on Sunday, noting, “I suspect No. 15 will come for Tiger Woods in about two weeks. If he drives the ball this way, and plays this way, I’m sure it will. And if not, it will surprise me greatly.”

“No. 15″ would be the U.S. Open, another major tournament that, if claimed by Woods, would move him to within three majors of Nicklaus’ record (though Nicklaus is considered by many to have 20 majors due to to the status of the U.S. Amateur in his era. Either way, the two are far ahead of Walter Hagen and Ben Hogan, with 11 and nine majors to their credit, respectively.)

Woods currently has 14 major titles to his credit - the exact same number as Federer does in tennis, and within a month, both could claim their 15th; Woods at the U.S. Open and Federer at Wimbledon, a tournament he’s already won an astounding five times.

There’s no question how dominant both athletes are, and the similarities between them throughout their respective careers has been almost eerie. But this; this odd confluence of real-life historical achievement and timely-but-random marketing is pure bliss for EA Sports, who must be thanking their lucky stars - and sending a fruit basket to the people who managed to attach these two superlative athletes to their products.

The old advertising axiom says that no press is bad press, and while that may or may not be true, there’s certainly no press like great press - and thanks to Tiger Woods, Roger Federer and some of the most fortuitous timing imaginable, it’s hard to imagine EA Sports being able to ever top this week, even with a marketing budget that would rival the athletes’ paychecks.

Sometimes, the best sports stories are the one-in-a-million shots. On Sunday, we just watched one - and this week, EA hopes that the million-to-one chance simply converts itself into many millions.

Don’t bet against it.