Shawn DrotarEA Chemistry 101: Finding the saturation point

Posted on April 30th, 2009 in Gaming, News, Opinion by Shawn Drotar

There hasn’t been another game company in the early part of 2009 that has set out to dominate the Internet “airwaves” like EA Sports. Remarkably, most of what’s come out of EA’s marketing blitz has been consumer-friendly - like all such efforts, it’s designed to sell their products, but in a slightly different way; they’re […]