Shawn DrotarThe ads are here - where are the savings?

Posted on July 25th, 2007 in Gaming, Xbox 360, Playstation 3, News, Opinion by Shawn Drotar

Madison Avenue loves gamers.
They know they have money to spend on games, and they know they’ll spend hours looking at their TV screen playing those games instead of watching the latest run-of-the-mill doctor/lawyer/cop show. So what’s a poor marketer to do? The latest answer:

Electronic Arts has added branded Xbox 360 Achievements to NCAA Football 08, […]