OK, OK, I get it - Gears of War is a major release.
The game’s trailer is no doubt clever and impressive, as Mark posted today. Contests, parties, marketing tie-ins - you name it - Microsoft’s left no stone unturned promoting the game to the fullest, and after checking the pulse of the Internet, it appears […]

Set to a haunting rendition of “Mad World” by Gary Jules, this latest Gears of War trailer is certainly an arresting piece of marketing. It plays on expectation, and the disjoint between sound and vision keeps the tension up throughout its minute of screen time. However, I wonder if it’s a case of pop eating […]